Most brands use content marketing to promote business today. However, only a few have been able to identify and tap it rightly. To make your content feel fresh, light and reputable, it is essential to balance between imagination and marketability. While there are no set-in-stone guidelines for effective content marketing, here are our top five tips to get you started:
Keep the Content Consistent: Consistency with content marketing is of prime importance. While grammar intricacies may vary, it is best to have a style-guide to keep content constant. As a content marketer, ensure that the voice and tone of each article is consistent. So if you’ve been using a humorous approach to communicate with your audience, continue using the same tone for your future content marketing strategies too.
Be Bold and Experiment the New: Content is being produced in millions every day. To stand out from the clutter, it is essential to take a stand and write about topics that no one else is willing to do. Exceptional thinking applied to daily content marketing strategies work wonders!
Opt for Guest Blogs: While writing a blog for your own website is supreme, a guest-blog is the way forward! Contribute your thoughts and ideas to popular industry sites and add a link to your website in your bio. This will not only position you as a thought-leader, but also drive traffic to your own website.
Use Search Engine Optimization: Search Engine Optimization is extremely crucial for a great content marketing strategy. To ensure it reaches the right audience use focus keywords, add outbound links to your content, link your internal pages, add a name to the images used through alt text and narrate a story with your content.
Social Media Presence: In recent times, social media is critical for the success of a business. It’s a good idea to invest in social ads to amplify the content to your right audience. However, it is important to keep track about what is being said about your brand on social media. Given the way it is progressing, social media does have the capacity to make or break your brand!