A crow was flying around on a hot summer day looking for water. Suddenly, he comes across a pitcher of water, but since the level of water is low, he can’t reach the water. He tries to reach the water through varied means, but slowly gets tired and dehydrated. He’s about to give up and accept his fate when he has an idea: he drops small pebbles in the pitcher until the water level rises to the point where he can reach it.
While the classic fable has much learning, the most important lesson it gives is – Smart and fast thinking is the key to all your problems. In today’s time, the Internet has become crowded, noisy, even abundant, which makes it hard for brands to stand out, and easy for people to get bored. There is a lot of information available on the internet; however, the approach to present the information is not smart or quick. And that is where SnackableNews has an edge!
Focusing on storytelling which is smart, crisp and fast, SnackableNews creates content that every brand needs, to connect with its audience and rise above the crowd. And shorter the content, the crispier it its! Following this model, SnackableNews, the content creation platform started its operations in early 2015 in Jordan with a seed investment from Oasis 500; few months later, it won the first prize at the Dubai Arab Social Media Influencers Summit, made it to Startup Istanbul, Bahrain MENA Angel, Selected to attend the World Economic Forum, Startup Turkey, Made it to Shangahi 4YFN startup competition and selected to participate at the MWC Shanghai 2016.
In 2017, SnackableNews was shortlisted to participate at the Mobile World Congress Barcelona 2017 because of its innovative branded content and storytelling model; and during this same, it won the prestigious, Queen Rania Entrepreneurship Award 2017.
In 2018, SnackableNews Founder, Ziad Barouni was shortlisted to be among 16 leaders and prominent journalists to be part of a Media viability and development training by the DW Academy and graduated in Berlin in July 2018; and a few month earlier, Yamama Jaradat, joined Snackable News to expand its operations, building a new department for Digital Storytelling and scale in new markets.
SnackableNews today is a
b2b human to human platform for transmedia storytelling consultancy, content creation and distribution.