Categories Archives

Content Marketing

5 Content Marketing Tips for Customer Engagement

Most brands use content marketing to promote business today. However, only a few have been able to identify and tap it rightly. To make your content feel fresh, light and reputable, it is essential to balance between imagination and marketability. While there are no set-in-stone guidelines for effective content marketing, here are our top five tips to get you started: …

Fitting Facts: Content Marketing Statistics 2016

A good marketer supports and backs tactical activities with hard-core facts. So if you’re looking to encourage your team to adapt to Content Marketing practices, this is perfect to present your opinions. In addition, it serves as a roadmap to build and align your Content Marketing budgets. Put together as B2B, B2C and general content marketing statistics, this is a …