Auto Wars: Are Leading Carmakers Breaking Sweat over Apple’s Auto Car?
- Electric car
- Chairman Dieter Zetsche
- Auto sector
- It is noted that Apple’s high-end products have double-digit margins while the auto sector thrives on single-digit margins.
- Though the electric car market is still in its formative years, Barclays PLC projects that the electric car market is worth $16 billion a year, and will grow to $71 billion by 2021.
To cut it short
Apple’s rumored car is definitely creating curiosity with industry experts, analysts and investors. However, Mercedes-Benz remains unruffled over Apple’s endeavor into the auto industry. The leading automaker considers Apple’s decision of developing a self-driven car as absurd as a carmaker’s venture into smart phones. Considering that Apple has proved its mettle into smart approaches, ridiculing Apple’s loom is as good as underestimating the capabilities of a genius!