Coca-Cola is Everywhere!
According to Steel Media, the word Coca-Cola is the second most recognized word in the world, after “okay”. Wherever you go, whatever you do, you will find Coca-Cola right there in front of you. This iconic brand is recognized globally and sold in over 200 countries worldwide!
It is often said that good advertisement encourages people to act, while incredible advertisement does something more than that, it unites people. Coca-Cola is no stranger to incredible and exceptional advertisement. Its mission statement has been implemented carefully and consistently from the very beginning, but its advertisement approaches have only been evolving and growing from day one. It has adopted a new content-based marketing strategy that is based on the following:
1- Create liquid content that will inevitably go viral!
2- Generate ideas relevant to the brand, business objectives and your customers’ interests.
3- Don’t just publish, but interact with your audience. Create content that fuels conversations and urges people to react!
4- People love content that involves good storytelling.
5- Be bold. Be innovative. Take risks.
We can all learn something from Coca-Cola’s newly-adopted marketing strategy that has gone to far-flung places: content is king, humanizing your brand is key and taking risks is vital!
We will leave you with this simple, yet inspiring Ad for Coca-Cola that has succeeded in creating a huge amount of online buzz!