How Burger King Fried Its Way Up to Success
Despite the never-ending burger war between fast food joints, Burger King has recently made its biggest sale gain in 2 years and has been growing significantly for the last five years. The global food chain played low-key for quite some time, until its young management team decided to change things up a bit in a way that fired up sales causing a huge turnaround!
Here’s how they did it:
They revamped their management style. Instead of playing it safe, BK’s management team unleashed their inner entrepreneurs and acted like a startup. Kudos to them for actually making it work!
They made room for international growth. Worldwide dominance came naturally after making franchising easier.
They cut down costs. Alas, that $1 million annual party in Italy and the luxurious offices were among the executive perks that were axed.
Internal Change. New equipment was bought to speed up operations and the US menu was tweaked to appeal to everyone.
New marketing strategy. The folks at Burger King discovered the need to reinvent themselves, so they penetrated the digital world powerfully and adopted marketing strategies that made them popular among all age groups.
All the new strategies and approaches that Burger King has adopted have finally turned things around for it. So all hail the king for realizing the need to change and actually doing something about it!