Hyundai Creates a Guinness World Record with its Recent Publicity Stunt
- Marketing gimmick
- Hyundai has used 11 of its Genesis sedans to write a giant note
- Hyundai teamed up with 13-year-old Stephanie to write a note to her astronaut father based in International Space Station
To cut it short
The auto industry is known for its thrilling stunts, but Hyundai’s latest publicity tactic has elevated to an entire different level. The South Korean manufacturer used its automobiles to drive just meters apart to encrypt an enormous message across Nevada’s Delamar Dry Lake. In addition, Guinness World Records has earmarked the impression as the world’s largest tire track symbol. Now, even if Hyundai aimed at gaining more popularity the little girl for sure got a chance to express her love to her dad!