Instagram to Generate $2 Billion Revenue in 2016
- Instagram’s expected revenue
- Mobile advertising
- Facebook acquired Instagram in 2012 for $1 billion
- In 3 years, Instagram users have gone from 80 million to more than 300 million
To cut it short
A $1 billion acquisition of Instagram by Facebook seemed too steep in 2012 but 3 years have made a world of a difference.
With Facebook carefully introducing advertisements to Instagram, the mobile based social media platform is set to bring $2 billion in advertisement revenue in 2016.
This figure represents 10% of Facebook’s total expected revenue in the coming year.