Jordan Celebrates International Youth Day With Local Entrepreneurs & Innovators
- International Youth Day 2015
- Amman, Jordan
- Organized by UNICEF Jordan, the theme of this year’s International Youth Day is: Youth Civic Engagement
- The event was facilitated by Jordanian investor, advisor & mentor Rami Al-Karmi
- On the panel this year: Ruba Abdulhadi from Elmuda.com, Naser Jarun from Fooqalsada and Reem Smeirat
To cut it short
As a regional hub for innovation and entrepreneurship, Jordan’s celebration of International Youth Day this year was about: Investing in Youth Civic Engagement to Foster Social Change. The event started with a talk from Rami Al-karmi about the importance of innovation and creativity. The panel members then shared their stories and the reasons that drove them to start their journey in entrepreneurship.
In her early 20s, Reem Smeirat designed a sports car model that saves energy for her graduation project, which she then proposed to BMW. Naser Jarun started out as a programmer before he realised that his true passion lies in TV & production. He then formed Fooqalsada, a media production company that focuses on the everyday life of Arab youth.
One story that stood out was the one about Ruba Abdulhadi’s inspiration behind starting elmuda.com. She lived in Palestine in a time when everything was restricted, but after receiving a scholarship and moving to the US, she was amazed to see how you can choose your favorite outfits and buy clothes online in just a simple click. Later on, she took some fashion courses and was inspired to start a website that makes high-end fashion items accessible to women in the Middle East. When asked how her startup fosters social change, Ruba answered: “we try to push change no matter how big or small it is. For example, the delivery of orders takes 5 days only instead of weeks like most online portals”.