Nestle Celebrates Its 80th Anniversary by Renaming KitKat as YouTube Break
- YouTube Break
- United Kingdom
- “YouTube Break” is one of 72 different names to be featured on more than 400 limited edition designs
- Limited edition designs will include “TV Break,” “Quick Break,” and “Social Break”
To cut it short
The campaign is a part of an ongoing branding partnership that stems back to 2013, when YouTube parent Google named its mobile operating system Android KitKat. Nestle stated that the hashtag #mybreak has been molded into the chocolate of 22 million KitKat bars to promote the social media effort.Moreover saying “YouTube my break” to your phone will bring up the top four trending videos of the day, preceded by an ad for KitKat.