The Social Norms of Social Media
- The survey was conducted with more than 900 people to understand what influences them to follow /unfollow a brand on Social Media
- It was noted that over 20% of the users get influenced by the use of images
To cut it short
Social Media is an absolute must for brands to survive competition these days. However, it is of importance to remember that the audience looks to strike a connection with your brand; hence you should be conversational rather than promotional. In addition, use the right hashtag to communicate and reach to your audience. Posting consistency should be well-defined to avoid overhauling. Remember, Social Media is a communication channel, so engage and encourage your audience to follow and share your brand details rather than overwhelm them.