Apple’s New Watch Glitters, but Is It Gold?
- Apple’s current Edition (featured on their official page) contains half an ounce of gold.
To cut it short
Apple Watch is expected to roll out a new ‘Edition’ version made of its patented gold which is lighter, stronger, and more scratch resistant than 18 karat gold. The cheaper version, which is crafted with a stainless steel bracelet, is currently shown on the Apple website, but experts are anticipating a gold link bracelet Edition. However, with the tech giant’s own version of ‘Apple gold’, the Watch is still expected to be cheaper than its value – yielding a strong profit margin, and a worthy consumer-oriented product.